This project highlights the visual identity I crafted for Lotus Essential Balm, a brand rooted in the therapeutic qualities of the lotus flower. The brochure design offers a cohesive overview of the product range, emphasizing Lotus Essential’s commitment to quality and well-being. The packaging design complements the brand’s natural and refined aesthetic, bringing a sense of calm and purity that resonates with the lotus flower’s essence. This combination of design elements enhances brand recognition while conveying a sense of trustworthiness and care—key qualities in pharmaceutical products.
